Faking it.

Here's a few photos from a recent shoot for the South East Coast Ambulance Service. They needed to update several of their stock images as new staff and equipment have made their old pictures redundant.

We set up several scenarios and used uniformed and non-uniformed staff as models. We also enlisted the a passing BT engineer as a roadside patient - I'm not sure he was ready for the full treatment of Ambulance, fast-response car, Critical Care Paramedic and all the associated paraphernalia but he did a sterling job.